March 04, 2021
Whoa whoa! You can put down your branding iron. Today were going to talk about the importance of creating a brand for your farm. Why it its important, what it can mean for your farm and what the benefits can be.
What is a brand? As you are probably aware, brands are all around us. They are symbols, slogans, names or other features that identify an organization and set it apart from another. Branding gives an identity to your farm that sits in the minds of those who have interacted with it. It makes you memorable.
Creating positive associations with your farm can have a lasting impact with everyone who interacts with it. A well cultivated brand has intrinsic value and that will mean better business and more positive interactions surrounding your farm.
You might be asking yourself, so how do I create a brand for my farm? Well, this is actually a complex question. Branding is far more than just a logo and slogan. It's something that inspires an emotional response. When people see your brand, you want them to make positive associations and feel good things.
Let’s start with some low hanging fruit. Visual elements. You can create a logo or slogan with specific colors to reflect your farm and evoke some positive emotion. Many farms choose colors carefully as certain colors are unconsciously associated with certain ideas or feelings. Yellows, reds and oranges are considered warm and inviting colors and green can evoke a feeling of renewal and inspiration as it is normally associated with spring, growth, nature etc..)
More difficult but also more important is to create a brand-associated culture and feeling. You want your farm to stand for something. Maybe its friendly service, quality produce or maybe its something else entirely. Whatever you decide you want your farm to be known for, make sure every association that a stakeholder has with your brand is reflective of a positive experience associated with your “thing.” Over time, you will create a strong brand culture for yourself.
A really easy way to do this is to brand things that you already need and utilize on location. Ex. Shirts, Flags, Windsocks, Trailers etc. When customers interact with your friendly and knowledgeable employees who have the farm logo on their shirts, they will subconsciously create an association with the logo and feel that way the next time they interact with your brand.
A custom windsock can be an easy and effective way to brand your farm. A number of our customers are farmers and own a family farm or a small acreage where they have a hobby farm.
The Custom Windsock Co. can help you in your branding efforts to create a brand that your customers will remember fondly and for a long time to come.
Photo by Guido Klinge
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November 22, 2023
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